Privacy Notice for Unmask Your Potential Ltd
Effective Date: September 2025
Introduction
Unmask Your Potential (“we,” “us,” or “our”) provides executive coaching, mentoring, workshops, and podcasting to individuals, families and organisations.
We are committed to protecting the privacy and security of your personal information. This notice explains how we collect, hold and process any data you share with us or that we collect from you.
Who We Are
Unmask Your Potential Ltd is the data controller for the purposes of the UK Data Protection Act 2018 and the EU General Data Protection Regulation (GDPR).
Our registered address is School House, George Street, Hintlesham, Suffolk, IP83NH.
For enquiries about our privacy practices, please email support@unmaskyourpotential.com
What Information We Collect
We collect personal data when you:
- Become a client or register for an event or programme
- Make an enquiry via email, phone or online form
- Subscribe to our podcast
Personal data may include your name, email address, telephone number, billing details and any information you provide during coaching sessions or feedback surveys.
Sensitive and Special Categories of Data
While delivering our services, we may handle special categories of personal data (for example, health or vulnerability-related information). We will only process these data where you have given explicit consent or where required to provide you with safe and effective support.
How We Use Your Information
We use your data to:
- Administer contracts, invoices and payments
- Deliver and customise coaching programmes, and workshops
- Communicate updates, resources, marketing materials and podcast news (you may opt out at any time)
- Analyse and improve our services and digital platforms
We will never use your data for purposes incompatible with those you have been informed about, without obtaining fresh consent or another lawful basis.
Legal Bases for Processing
We rely on the following lawful grounds under GDPR:
- Consent – you have explicitly agreed to specific processing (e.g. receiving updates).
- Contract – we need your data to perform our coaching or workshop services.
- Legal obligation – where required by law, for example, to prevent fraud or comply with tax regulations.
If you do not provide certain data when requested, we may be unable to deliver some or all of our services to you.
Do We Share Your Personal Data?
We treat your personal data as confidential. We will only share it:
- With your explicit consent
- Where necessary to deliver our services
- To comply with legal obligations or protect our rights
Any third party we share data with will be bound by confidentiality and data-protection obligations.
Third-Party Service Providers
We may share data with selected partners who deliver services on our behalf:
- Web hosting and maintenance providers (GoDaddy, WordPress)
- Email-marketing platforms
- Analytics services (Google Analytics)
- Podcast hosting platforms
- Zoom Workplace Business
- Calendly
- Facebook, Instagram, LinkedIn
Each partner processes your information only under our instructions and in line with their own privacy policies.
Where Do We Store Personal Information?
We process and store data within the UK and European Economic Area (EEA). We do not transfer your personal data outside these regions without ensuring adequate safeguards are in place.
How Do We Secure Personal Information?
We implement technical and organisational measures to protect your data:
- Encrypted laptops, mobile devices and electronic filing systems
- Password-protected email accounts and multi-factor authentication
- Antivirus software on devices
- Secure shredding of physical documents and permanent deletion of electronic files
- Training on GDPR and data-protection best practices
How Long Will We Keep Your Data?
Keep personal data only for as long as it’s necessary for the purpose it was collected.
Your Rights
Under data-protection laws, you have the right to:
- Access and receive a copy of your personal data
- Correct inaccurate or incomplete data
- Request deletion (“right to be forgotten”)
- Restrict or object to processing
- Data portability
- Withdraw consent at any time (where processing is based on consent)
To exercise these rights, email support@unmaskyourpotential.com. For more detail, visit the ICO’s guide:
https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/
Automated Decision-Making and Profiling
We do not use any form of automated decision-making or profiling in our services.
Contact Us
If you have questions, concerns or wish to make a complaint about our privacy practices, please contact:
Unmask Your Potential Ltd
Email: support@unmaskyourpotential.com
If we cannot resolve your concern, you may also lodge a complaint with the Information Commissioner’s Office (ICO).